Facebook Ads – A simple trick to get more clicks for your money!
For many of us who have dabbled in Facebook Ads, the frustration of high cost per click conversion rates is all too real. It can be a big and confusing world to the newbie and experienced user alike.
The main goal we seek to achieve is to get as many conversions as possible, whether that’s more website traffic, more subscribers to our mailing lists or more purchases of our products. We strive to do this at the lowest cost possible, especially if we are looking to make money from driving traffic to our desired outcomes.
I made the big mistake of just jumping right in and trying to build an advertisement that I thought would grab attention and drive those who seen it to my desired locations but over time I realised that the money I was spending was not justified to the results I was getting. The biggest mistake that most people make and the one which can cost you the most is not doing your research. Finding out what works best from people who have been doing this for years is your greatest asset.
I decided to do some research after my disheartening experience and what I learnt was worth more than the time and effort I put into sourcing the information. Before I researched how to make ads that convert, I was averaging about £0.20 per click and that was if things were going well! Once I started to implement my new learnings, I found that my costs per click dropped right down to £0.01 per click! Bear in mind, I was promoting the same content too.
So what was the simple trick I used?
This was one of the many methods I researched and it worked very well for me. Let me take you through my process and explain how I built my Facebook Ads.
- First I picked the item I wanted to promote. For me, I picked a blog post that I had previously published and wanted to drive traffic to.
- I found the best way to build an advertisement was to use the Facebook Ads manager on a desktop version of the website. It gave a few options to choose from for building my ad. For the blog post, I chose the ‘Traffic’ option, as this was the best choice for my ad.
- I decided on my budget before moving forward and decided how long I wanted to run this over. For a test, it’s best to run an ad at a low cost and scale up once you’re happy that you are getting the results you want. For me I do £5.00 a day for 3 to 4 days. I’ve known others to let this run for a whole week.
- Next, I picked my target audience area. If you’re promoting a blog post, it doesn’t really matter where you choose to have your advertisements run, unless it is area specific. For something specifically targeted, you may find you have a lower click rate.
- Then I picked my target audience topics and interests. This allowed Facebook to run my advertisements to people who were more likely to want to see my content. If you run a blog on the best shampoos for dogs, you don’t want your ads targeting cat lovers!
- Once I finished this, the most important part came into play. Building my ad. You can choose what type of ad you want to run but for this trick, I used the single image. You can choose up to 6 images to run with the same text and headlines. This allows you to find the best picture that people respond to for when you scale up. Facebook gives you the option to choose pictures from a library that they kindly give you access to. Use this to your advantage! The best results so far, I have found is using pictures of peoples’ faces. More specifically, shocked faces. Use close ups of shocked faces looking directly into the camera. This attracts attention when seen on newsfeeds.
- Next I considered my text. You want this to be short and sweet. Over detailed text can bore those who see your ads. Save your explanations for when they click on your ad. When deciding on text, give the person an ‘Action’ and a ‘Benefit’. For example, Action – “Check out this new blog post now!” and Benefit “Let me show you a simple trick to getting more ad clicks for your money!”
- Finally, I wanted to have a headline that attracted attention. The headline is the text that appears under the picture and beside the action button (the button that says ‘Learn more’ or ‘Buy now’). Giving your audience a simple command for the headline can help drive your click rate. For example, “Learn this simple trick to get more ad clicks, now!”
As I said previously, this is one of many methods available, but it is one that as of late, I have found working very well for myself. Hopefully it gives you something to think about and helps you create a more successful ad!
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